* Colorado Professional Only *

This product can be sold to Colorado licensed beauty professionals only.

Non-professional orders and orders outside of Colorado cannot be fulfilled

New to Glam Concepts?  Please register for a Colorado professional account with us.  To receive a complete Alter Ego Italy order form, please email us at: sales@glamconcepts.com 

Pure White Be Blonde Pure Toner

• Volume: 60 mL

Pure White - Ice-cold effect, ideal for neutralizing underlying soft yellow tones, perfect for cool blondes. Mix 1:2.

Be Blonde Pure Toner is a high-quality toner cream for naturally blonde, bleached or lightened hair.

Progressive and balanced toning action neutralizes unwanted underlying tones and enhances shine. Zero ammonia for excellent scalp comfort and total respect of hair structure.

Benefits:

• Progressive and balanced toning action
• Neutralizes unwanted warm underlying tones
• Delicate formula with eco-certified Inca Oil & Active Shine Complex
• Zero ammonia for excellent scalp comfort and total respect of hair structure
• Outstanding longer lasting brilliance

Mixing:

• 1 + 2: 30 gr of Pure Toner + 60 ml of Cream Co-Activator
• The pure toner must be always be mixed with Cream co-activator 10 vol. (3%) in order to reach perfect synergy between the active ingredients and the cosmetic action.

Alter Ego Italy Be Blonde is the first ever professional range of color and lightening products that have been especially formulated to meet all the needs of naturally blonde, bleached or lightened hair structures. The active ingredients in the Be Blonde range, selected for their restructuring and deep nourishing properties guarantee maximum brilliance.

Made in Italy.